Site Profiler Tutorial

This interactive application allows you to specify search criteria via drop down menus and text, and displays results matching your specifications. See “Topics” for information on how to search for properties and how to obtain demographic data about the properties you select.

Topics:

Search by Property Type and Size

When Site Profiler first launches, users are presented with a variety of search options. Users can conduct a broad search of all properties in the city or narrow their search down to these categories:

  • Available Commercial
  • Available Industrial
  • Commercial Building
  • Industrial Building
  • Undeveloped

To receive the broadest range if hits, use the “Any Size” option when searching for square footage and click “Search Properties.”

Map Function
When you select a property, a map of that area will appear on the left side of your screen.

View layers of information
This tool allows you to view buildings, zoning, land use, railroads, transit stations, census block groups and aerial photographs. To view layers of information on the map, go to the area below the zoom scale and select a category by clicking on it. Check the information on or off and then click the “display” button.

Zooming in and out of the map
Under the map is a scale of circular buttons. To zoom in or out, use the buttons on the scale.

Moving the map N, S, E, W, NW, NE, SW, SE
To pan the map in a direction, click on any of the North, South, East, West, Northwest, Northeast, Southwest or Southeast arrows surrounding the map.

Search by Name, Parcel Number or Address

Whether you’re a business owner seeking demographic information about the area where your business operates or your researching existing businesses, just type in the name of any business to get information on parcel numbers, zoning, property owners, number of employees, access to major highways and public transportation, etc.

To search by business name, enter the business name. Then click on the “Search By Name” button.

To search by property address, type in the entire address of the property you want to view. Then click on the “Search by Address” button.

To search by parcel number, type in the parcel number of the property you want to view. Do not omit any hyphens. Then click on the “Search by Parcel” button.

Selected Properties

After selecting a search, the user is presented with a list of properties on the right meeting the criteria chosen, and a map on the left indicating the relative location of each. At any time, the user may change the map view by selecting Buildings, Zoning, Landuse, Railroads, Transit Stations, Census Block Groups or Aerials (the default choice) by clicking any of the check boxes below the map. Use the navigation buttons just below the map itself to move left or right, up or down, or to zoom in or out.

To receive immediate information on a property identified by a numeral on the map, make a selection on the right and click.

Once your selection has been made, you may choose among three tabs for more information. The default tab provides information such as Parcel Id, Building Type, Street Address, Property Use Code, Parcel Acreage, Distance to Nearest Major Roadway, Distance to Interstate, etc. The two other tabs provide options for researching demographic data or create a report displaying other nearby businesses.

Obtain Demographic Data

Site Profiler allows you to create reports to help understand the market characteristics of a particular site.

After selecting a property, click the “demographics” tab located near the top of the page. Select the type of report desired from the pull down menu (demographics, consumer expenditures, business & workforce) Next, type the distance around the property that you want the report to cover. Then click the calculate button and a report will be created.

Create a Business Report

Site Profiler will generate reports that list businesses around a particular site sorted by industry category.

After selecting a property, click the “businesses” tab located near the top of the page. A new Web page will be generated. Type in the distance around the property you want the report to cover. Then click the “calculate” button and a report will be generated. A new Web page will list the businesses around that property by industry category. The businesses will be mapped by color as well as displayed as a list on the report. To view only one industry category, click on the underlined link in the report area. This will generate a new Web page showing only the businesses in that category on the map and a list of the business names with addresses in the report.

Pictometry


Click on the Pictometry logo on the "Selected Site" tab to view actual photographs of selected properties.

Pictometry is a patented imaging process that captures georeferenced, high-resolution oblique (at an angle) and orthogonal (straight down) digital images of selected regions. Combined with interactive software, users can see everywhere, measure anything, and plan everything.

After clicking the Pictometry logo, an interactive imaging window will open.

In the left hand column, users have access to multiple images of the same property taken from different angles (oblique and orthogonal) and directions (N, S, E, W.)

On the top-left portion of the main image frame are the standard “movement” tools of Pan, Zoom, Full View, Fixed Zoom In, and Fixed Zoom Out.

Users have the ability for more detailed zooming, both in and out, with the zoom tool located to the right of the main image.

Also to the right is the ability to select three different size options. The bigger the size selected, the greater the area that the main image will encompass on your computer screen. These size options are located at the bottom-right portion of the main picture frame.

In addition, this imaging application gives users the ability to perform measurements of area, distance, and height. These tools are located in the top-right portion of the main image frame.

Area
Click on the “Measure Area” tool, then left click your mouse once in one of the four corners of the area you are measuring. To define the rest of the area box, simply drag your mouse to the other corners, left clicking once at each corner. During the operation, the area measurement will appear in your defined area.

Distance
Click on the “Measure Distance” tool, then left click once at the starting point of your distance and drag your mouse to the desired distance, left clicking once at any point to obtain a measurement.

Height
Click on the “Measure Height” tool. Unlike the other two measuring tools, left click and hold at the starting location of your measurement and then drag up or down to obtain a measurement.

Finally, users have the ability to obtain additional images and information of the selected property through either Google Maps or Windows Live Local by clicking on the drop-down menu located at the bottom-left portion of the main image frame. Once the desired application is selected, you will need to click on the “Go” button.